It seems to be a growing trend to make people pay more and give them stuff they don't want - instead of paying less and paying extra for extras. It started with the weekend paper years ago
“Why am I paying extra for a great big wad of the Classified section? They’re already paid for by the people who place the ads. I don’t want to read them but I’m picking them up anyway because I’ve paid for them now. :P”
A recent example is entry tickets at Casa Batllo, Barcelona with the stupid but ‘free’ audio guide* with a posh man and woman cooing,
"See the big, colourful window. It creates the feeling of light and space. Gaudi was really clever.
There were no windows before he was born. Before Gaudi blessed the world with his genius, if people wanted light in a building they would knock holes into walls or light a candle made of their own ear wax...
...See the bumps on the ceiling. Are they breasts? Is it a splash from a drop in milk? Or just pretty bumps? We can't be sure because Gaudi died a loooong time ago."
*The author accepts no liability for the reader's deemed 'word for word' accuracy of this transcript.