Friday, April 19, 2013

Devondale's new logo is odd

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The old logo on a small pack of UHT milk. I prefer the old packaging. It's less cluttered. That old cow has been their mascot for as long as I can remember. The map of Australia in her marking is a nice touch.

 photo DevondaleNEW_zps4d6431e1.jpg
The new logo on a small pack of UHT milk.

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The new logo is odd because although it has a more realistic looking ruminant, if you look at it properly you will see that is four people holding aloft a legless cow. They are her legs and they work together to hold her up. She seems happy enough. The mesage/idea behind it is good but the end result is a little macabre.

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