Sunday, December 14, 2008

Perky purple putty

This is the header from the point of sale box of a product we sell. Looks pretty straight forward doesn't it, with cute happy faces added to enliven the product and make it feel more fun. It is fun actually :)

Ever played with silly putty? When explaining to customers what's inside the plastic eggs, I tell them it's silly putty but in a better colour. Stretch it, snap it, roll then bounce it. Silly putty is traditionally a strange flesh-like colour. It's just as well Bounce Putty isn't:


You could NOT use this image if the product was flesh coloured could you? Oh nooooo sir.

Yes I have a filthy mind but if you see what I'm talking about then you do as well ;)

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