Serving suggestions

Has anyone EVER eaten the serving size quoted in the nutritional contents panel on the packet of anything that comes in more than a single serve?
eg on a packet of water cracker dipping biscuits: serving size 15g, 6 biscuits.

I do feel a bit devil-may-care, naughty for always eating more than the nutritionally described serving size. Sometimes I'll eat the whole packet in one go!

How do they decide how much a serving is? Perhaps the manufacturer is legally obliged to recommend moderate consumption of what is often a processed and therefore unhealthy snack food. For me it always seems a unrealistically small serving and not very useful as dietary information. That's why, if I want to understand and compare the nutritional content I look at the per 100g information and think of that in percentages.

MasterChef...

At work, two middle aged ladies are looking for a gift for a bloke they know.
"Ah MasterChef aprons! They have MasterChef aprons. You could get him a MasterChef apron. Do you think he would like that?"
"I think he would be insulted [low chuckle]!".

The first moving images of the new life forms from NASA!!!

The first moving images of the new life forms from NASA!!!*













* aka Shipoids in the Night from Malcolm Sutherland on Vimeo.